Case Study Industry Analysis - 1775 Words

Taylor Keen MGMT489.W1 Professor Tuttle Movie Industry Analysis March 10th, 2015 Executive Summary History Keen Entertainment has been in business for nearly 40 years. Headquartered in Michigan and with theaters in nearly 40 states, Keen Entertainment is a top theater chain in the United States. Initially a Midwest chain, Keen Entertainment saw tremendous growth and has continued to expand throughout the country ever since. With nearly 4,700 screens, Keen Entertainment has great market share and has a loyal customer base. Competition and Market Currently in the United States there are around 39,000 movie screens and the movie theater industry is a $15B industry. Competition in the industry ranges from huge international brands all the way down to small locally owned theaters. The four largest movie theater brands are: Regal Cinemas, AMC Cinemas, CineMark, and Carmike Cinemas. Regal Entertainment Group has the largest market-share and has around 7,500 screens. AMC comes in with around 5,000 screens, CineMark with about 4,500, and Carmike with about 2,500. Problem In recent years, our company as well as our competitors have seen changes in the movie theater industry. While revenues have increased, ticket sales have been declining which has led to research and analysis. In addition, the demographic makeup of moviegoers is seeing changes†¦opening up opportunities and room for expansion. The traditional movie theater has seen competition arise from alternatives.Show MoreRelatedMcdonalds and the Hotel Industry Case Study Analysis Essay1083 Words   |  5 Pagesâ€Å"world’s best quick service restaurant service experience† (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. 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